They call it “cord cutting” – the phenomenon where consumers dump their previously-bundled cable subscription and instead take out numerous subscriptions to individual film and TV streaming services.
From Netflix to Disney+, Amazon Prime Video, Discovery+, Hulu and more, these services are numerous… and have regularly increased their monthly subscription prices in recent years.
Below you can see how these subscription prices have evolved in the US market. You can also see how this compares to Spotify‘s price evolution for its ‘Premium Individual’ tier in the States.
All prices in the below refer to services that are (a) advertising-free and (b) direct individual subscription products (rather than telco bundles / family plans etc.)
The likes of Disney+ and Netflix have in recent times introduced budget paid-for tiers that carry advertising.
As a bonus… the chart below also includes the US monthly price evolution for some of the most prominent ad-supported, paid-for subscription tiers in the world of SVOD.
Platforms offering ad-supported subscription products include Netflix, Hulu, and Discovery+.
