TITLE: VP, International Marketing
DEPARTMENT: Firebird Label Services
LOCATION: London, UK
ABOUT FIREBIRD LABEL SERVICES
The Firebird Label Services division provides Firebird Music’s artist, management, and label partners, as well as its wholly owned labels and repertoire, with access to all the resources needed to share their music with a global audience. FBLS offers recorded music strategy, distribution, release management, marketing & promotion, and more to meet its partners’ creative and business needs.
JOB DESCRIPTION
Firebird’s International department oversees the global business outside of the US market. The VP, International Marketing’s primary role is to create, implement, and oversee marketing and commercial strategies as well as the operations necessary for highly successful campaigns and metrics-based results.
On behalf of Firebird Label Services, the VP, International Marketing shall act as the central communications hub between the following:
- Firebird’s in-house teams
- Firebird’s owned and distributed labels, JV’s, and management company partners
- Firebird Label Services’ network of third-party distribution partners
- Third-party agencies and consultants
- International streaming and sales accounts
In addition to devising and executing new release and catalog strategies around the world (ex-US), this role will:
- Assemble the appropriate team in each focus territory per project
- Circulate the plans, strategies, assets, and data necessary for executing successful global releases
- Spur and support the efforts of associated commercial and distribution teams
- Enable the flow of communication and information amongst relevant parties
RESPONSIBILITIES:
- Grow recorded music revenue streams for Firebird Label Services’ associated artists, managers, and independent label partners
- Strategize with Firebird partners to meet their international marketing needs and guide them in evaluating market opportunities for each priority artist across consumption formats
- Collaborate with internal team members and Firebird partners to develop comprehensive global release marketing and/or artist development strategies, deliverables, road-maps, and timelines
- Participate in partner calls and meetings to advise on strategy and exchange information
- Work with VP, Commercial in overseeing Firebird’s global distribution efforts ex-US, and manage relationships with third party distributors and delivery platforms
- Coordinate with relevant partners to create stellar DSP pitches that ensure the best possible positioning, product optimization, and release visibility
- Share DSP pitches with Firebird’s label services team as well as distribution, artist, and label partners
- Develop and nurture advantageous relationships with all physical and digital accounts ex-US
- Ensure that accounts are aware of Firebird priority releases through regular communication and music presentations, and develop strong relationships across multiple departments within each account (including content/editorial, product marketing, sponsorship, operations, reporting, C-suite, and related 3rd party service providers)
- Assemble teams consisting of the right third party marketing, digital, press, and pluggers per project in focus territories, and oversee their ongoing release marketing efforts by providing campaign objectives, feedback, and updates
- Provide a weekly status report including a release schedule, detailed information on release efforts, artist campaigns, current chart standings, streaming/sales stats, tour info, and general highlights to our internal team, artists, managers, and label partners
- Determine and track key performance indicators and create campaign recaps which include plans, timelines, key marketing/promotion drivers, analytics, best practices, highlights, results, and key learnings
- Generate retail financial forecasting reports for the international markets
- Optimize operations, reporting, technology, and business functions to ensure efficiency
QUALIFICATIONS
- 10+ years of international marketing experience within the music industry
- Proven track record of sales and revenue growth
- A strong understanding of recorded music distribution, sales, and streaming, new release production, delivery, and technology
- Able to take broad campaign concepts and translate them into partner-specific initiatives that result in sales/streams and impressions
- History of productive relationships with artists, managers, agents, labels
- Experience in presenting to partners and senior executives
- Well versed in current popular music, cultural trends, and music industry operations across genres
- A genuine understanding of the spirit and culture of independent music
- You analyze situations and formulate actionable paths forward
- You are detail oriented and able to take a broad overview simultaneously
- You are a collaborative and supportive teammate
- You are a results-oriented self-starter… a starter and a closer
- You are well organized and flexible
- You are an innovator, an out-of-the-box thinker
- You are a problem solver who’s able to multi-task and stay cool under pressure
- Microsoft Office and Google Workspace proficient
EDUCATION REQUIRED
- Bachelor’s Degree preferred
ABOUT FIREBIRD
Firebird is a diversified music company that empowers artists to accelerate and capture the full value of their content and brands.
Our platform has two operating units:
Firebird Management, where we serve as CEO of Artist Inc., drive artists’ careers as capital and business partners building brand extensions across consumer products, digital, media, live and more, and where we are evolving the model to participate in 100% of artist revenue streams and be an asset co-owner
Firebird Recorded Music and Publishing, where we power the creation of artists’ core enabling IP and participate as an equity owner
Firebird has centers of excellence in digital and marketing, data and analytics, consumer products, label services, and finance that support the artists we partner with in our operating units
Each operating unit is an entry point for a broader, aligned partnership with an artist across the entirety of their business.
