Marketing & PR Executive
JOB DESCRIPTION:
If you’re passionate about music and marketing in equal measure, and would jump at the opportunity to be a proud ambassador of a unique British cultural institution, this could be the role for you!
The marketing & PR executive is based in London, as part of the Official Charts brand team, reporting to the Director of Brand & Digital. The purpose of the role is to execute brand, PR and content marketing plans to deliver growth and engagement of the Official Charts brand audience, and its contribution to the wider business of the Official Charts Company.
This is a key role in a small, tight-knit, multi-skilled brand/content team with the scope to develop skills and an understanding of the music industry and chart history as it happens.
Brand marketing
- Work with the Director of Brand & Digital to develop the Official Charts brand and digital audience through content, social media, SEO, PR, partnerships and commercial activity
- Develop and implement marketing activity to drive brand objectives, including brand authority awareness and relevancy, engagement of target audiences (particularly youth), video views, web traffic and data capture
- Maximise distribution of Official Charts content through all available channels – social, video, email, streaming platforms etc.
- Help bring to market and promote new digital developments e.g new site and functionality, new content offerings, charts and playlists
- Support development, delivery and ongoing promotion of new Official Charts brand extensions e.g. consumer product lines, live events
- Provide marketing support to commercial brand projects such as The Record Club, licensing deals (jukeboxes, broadcast shows), new product launches and online store
- Work with the department director to deliver and maximise results of marketing partnerships, ensuring all agreed marketing and activation is delivered on time and budget
- Work with the Director of Brand & Digital to commission and develop branding, marketing materials and assets for all platforms. Act as custodian of the brand, ensuring all brand materials and external usage of the brand is in line with brand guidelines
- Compile analytics reports for marketing and content activity
- Liaise and develop relationships with labels, PRs, media and commercial partners to deliver on brand objectives
PR and Communications
Coordinate Official Charts’ PR activity:
- Handle incoming media enquiries, service media with stories, info, key messaging, spokespeople
- Proactively co-ordinate weekly awards PR activity, including liaison with artist teams, content team and logistics
- Generate and develop PR ideas to raise profile of the Official Charts and the Official Charts media brand
- Create and sub-edit PR materials e.g press releases, social media assets
- Liaise with Operations and relevant consultants to source and verify data and chart feats
- Organise and assist on shoots as required
- Police use of the Official Charts brand through discussion with journalists and licensing customers to ensure consistent messaging, crediting and use of the branding
- Maintain and grow press mailing list
- Maintain good relationships with journalists, PRs, label contacts, stakeholders and partners and day-to-day contacts
- Monitor and evaluate Official Charts PR coverage
Social Media
- Work with the brand team to develop Official Charts’ social media presence and its contribution to business objectives
- Driving awareness of the channels, community growth/engagement, video views and social traffic
- Some hands-on social support where required e.g copy and asset creation, post scheduling, moderation
- Research and make suggestions to the team on relevant new trends, tools and opportunities as they emerge
CRM
- Manage delivery of weekly newsletters and email alerts (e.g Breaking News, interest-based alerts)
- Grow the Official Charts mailing list, managing competitions, promotions, and other data capture activity. Co-ordinate the fulfilment and reporting of such activity.
General brand and digital team support
- Content support where required e.g website copy for competitions, SEO copy etc
- Maintenance of consumer-facing chart archive
- Image/pack shot sourcing and editing
- Reporting bugs/issues with the website
- Innovation – keep abreast of new technology and how it could be used to help us meet brand and digital objectives.
Requirements
- Minimum 1 year of marketing experience
- Strong verbal and written communication skills, with the ability to develop relationships at all levels internally and externally
- A sound knowledge and passion for music, film, and internet culture
- Organised with meticulous attention to detail
- Bringing bags of initiative, you’ll be a self-motivated, results-focused problem-solver
- Inquisitive and analytical, enjoys research and digging into data
- Creative eye
- IT Skills – Excel / Word / Outlook
- Creative skills advantageous – video editing, graphic design, photography, Photoshop, Canva etc
- Flexible working available, must be able to work in London office 2-3 days/week and occasional weekends
Good to know
Pension and Benefits
- An Employer contribution of 7.5% of your basic salary to a Group pension scheme.
- BUPA Private Medical Insurance.
- Life Assurance to four times your annual salary.
- Interest free season ticket loan.
- Cycle to work scheme
- Enhanced Holiday entitlement of 25 days, excluding bank holidays.
- Mobile phone monthly reimbursement
- Enhanced family leave
The Official Charts Company is an equal opportunities employer
