Social Media Producer – full time
Summary
We’re on the hunt for a music and internet-obsessed Social Media Producer. You’ll be passionate about pop culture, seriously into social media – from TikTok to Facebook – and filled with a desire to make scroll-stopping multimedia content that will make viewers swipe, share, save and laugh out loud.
Are you a savvy social media editor who knows your Kylie from your Kendrick Lamar and has an appreciation for the UK charts both past and present? Can you flit seamlessly from Stormzy to Springsteen, while navigating the career triumphs of Burna Boy, Bring Me The Horizon and BTS all in a normal day’s work? Yes? Then we have just the role for you.
Purpose of the role
The Social Media Producer is a new role within the Official Charts brand team, based in London (with some flexible working available), reporting to the Editor and Director of Brand & Digital. The purpose of the role is to revamp our social media presence and community management.
You’ll be coming on board to generate brand reach, audience growth and engagement through social media, ultimately increasing the value of our brand and audience to the wider business of the Official Charts Company.
This is a key role in a small, tight-knit, multi-skilled brand/content team with the scope to develop skills and an understanding of the music industry and chart history as it happens.
Please note, video editing, graphic creation and copywriting skills are essential to this role.
The role
- Taking learnings from data insights, work with the Editor and Director of Brand & Digital to agree social media strategy and to devise and roll out social media plans and content
- Measure and track performance of all social content and channel analytics, report internally, adjust plans and tactics to maximise results
- Develop Official Charts’ social media presence and tone of voice – ensuring content plans align with and drive brand objectives, including audience growth, awareness, positioning, relevancy and social traffic.
- Manage day-to-day social content production – you will come up with ideas, plan, create, publish, schedule and optimise content across all social channels
- Film and photograph artists, create and publish social stories and moments
- Work with talent, influencers, and their teams to increase our brand reach, impact and engagement online
- Maximise distribution of Official Charts content through all available social channels
- Own community management for Official Charts – from social engagement to moderation of the officialcharts.com community. Steer the daily conversation, encouraging positive interaction with the brand
- Work with the brand team to produce weekly and seasonal campaigns, from Number 1 Award content, through to the Christmas Number 1 race, anniversaries and other moments, milestones and record breakers
- Deliver social media output for branded content campaigns and commercial client activity
- Support the launch and promotion of new Official Charts brand extensions e.g online store, consumer product lines, live events
- Work with our industry partners (labels, clients, BRITs, Record Store Day etc) to suggest activity that generates mutual benefit for the industry and Official Charts.
- Develop relationships with labels, PRs, media, marketing and commercial partners to deliver on objectives
General Brand and Digital Team Support:
- General content support if/where required – website copy, competitions, playlists etc
- Maintenance of archives as required
- Image sourcing and editing
- Reporting website bugs to the Editor / Director of Brand & Digital
- Innovation – keep abreast of new technology and how it could be used to help our objectives. Learn new creative and digital skills to develop the range, efficiency and effectiveness of content we can produce.
The ideal candidate
- 2+ years’ experience in a social media role in the music/entertainment space
- Track record of driving digital audience growth and engagement across multiple social channels, including Instagram, TikTok, X, Threads, Facebook and YouTube
- A self-starter, brimming with fresh ideas and ways to do things better
- A sound knowledge and passion for music and film
- A pop culture junkie, your day begins online, scanning your phone and the internet to find out what you missed
- Creative and witty, constantly finding fun ways to engage our target audiences
- An intuitive eye for producing shareable content and how to get the best results out of each platform
- Well-honed multimedia skills, you’ll be competent at delivering digital content that gets young entertainment audiences clicking, commenting and sharing. Whether that’s through video, graphics, written word, photography or audio, you’ll have a knack for flexing to the most effective medium through which to deliver the message
- Have a demonstrable passion, knowledge and interest in the Official UK Charts and popular music, and a vast knowledge and appreciation of the music we typically cover, both current and heritage
- Comfortable engaging both mainstream and niche audiences, from young Singles Chart fans to vinyl collectors, Afrobeats to Americana enthusiasts, film buffs and more
- Proven video production and editing experience, camera and video software skills
- Presenting and voiceover experience is a bonus
- First-class copywriting skills with the ability to engage audiences with witty short-form copy
- Creative eye and software skills to produce and format social assets and graphics for multiple platforms (Premiere, Canva, Photoshop etc)
- Accuracy and meticulous attention to detail
- Inquisitive and analytical, you’ll need confidence with numbers to communicate data-led chart info, stats and market trends
- Results-focused, you’ll use analytics tools regularly to evaluate performance and adjust content plans accordingly
- An appetite for innovation, you’ll get a kick out of exploiting new features on existing platforms, or experimenting with emerging platforms that fit our objectives
- Team player, able to communicate and collaborate with editors, marketing, commercial and senior management.
Good to know
- Official Charts Company is an equal opportunities employer
- An Employer contribution of 7.5% of your basic salary to a Group pension scheme
- BUPA Private Medical Insurance
- Life Assurance to four times your annual salary
- Interest free season ticket loan
- Cycle to work scheme
- Enhanced Holiday entitlement of 25 days, excluding bank holidays
- Mobile phone monthly reimbursement
- Enhanced family leave
