SoundOn

TikTok’s SoundOn powers global release of Alan Walker’s new album with exclusive in-app experience

The partnership comes with a TikTok campaign featuring exclusive content and interactive experiences for fans worldwide

From GEMA’s copyright lawsuit against OpenAI to Hipgnosis’ $1.47bn ABS deal… it’s MBW’s Weekly Round-Up

The biggest stories from the past week – all in one place…

TikTok’s SoundOn is signing artists… and battling labels on the charts.

MBW Reacts is a series of analytical commentaries from Music ComeOn written in response to major recent entertainment events or news stories...

Nichal Sethi promoted to Head of SoundOn EMEA; Toyin Mustapha steps up to Head of Music Partnerships for UK, Ireland and SSA at TikTok

TikTok promotes execs to key roles covering the UK & Ireland, EMEA, and SSA regions

TikTok’s parent has launched an AI music making app. What might this mean for the video platform’s music licensing talks?

How might the launch of Ripple, an AI-powered music making app, play into the short-form video platform's future licensing negotiations